Privacy Policy

Last updated: July 6th, 2025

This Privacy Policy describes how we collect, use, and disclose your personal information when you visit or make a purchase from our website. By using our website, you agree to the collection and use of information in accordance with this policy.

1. Personal Information We Collect

When you visit our website, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and cookies installed on your device.

When you make a purchase or attempt to make a purchase through the website, we collect the following information:

• Name
• Billing address
• Shipping address
• Payment information
• Email address
• Phone number

This is referred to as “Order Information”.

2. How We Use Your Information

We use the collected information to:

• Process and fulfill your orders
• Arrange shipping and delivery
• Provide order confirmations and customer support
• Communicate with you
• Screen orders for potential risk or fraud
• Improve and optimize our website
• Provide you with marketing and advertising related to our products

3. Sharing Your Personal Information

We share your Personal Information with third parties to help us operate our website and provide our services. For example:

• SHOPLINE – Our e-commerce platform that powers our online store
• Payment Providers – Such as PayPal and credit card payment processors
• Logistics Providers – Shipping companies that deliver your order
• Google Analytics – To understand how customers use our website
• Advertising Platforms – Such as Facebook Ads and Google Ads for marketing and remarketing

These third parties only use your information to the extent necessary to perform their services.

4. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to improve your browsing experience, analyze website traffic, and support our marketing efforts.

We may use:

• Google Analytics
• Facebook Pixel
• Google Ads Tracking
• Other analytics and advertising tools

You can choose to disable cookies through your browser settings.

5. Data Retention

We will retain your Order Information for our records unless and until you ask us to delete this information.

6. Your Rights

Depending on your location, you may have the right to:

• Access the personal information we hold about you
• Request correction of your personal information
• Request deletion of your personal information
• Opt out of marketing communications

If you would like to exercise these rights, please contact us at the email address below.

7. Data Security

We take reasonable precautions and follow industry best practices to protect your personal information and ensure it is not lost, misused, accessed, disclosed, altered, or destroyed.

All payments are processed through secure third-party payment providers, and we do not store your payment card information.

8. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our practices or for legal or regulatory reasons.

9. Contact Information

If you have questions about this Privacy Policy or our data practices, please contact us:

Brand Name: APBM
Email: hello@apbmbeauty.com
Whatsapp: +1 4582815416